I’ve been thinking a lot lately about what I think is cool and why. Or maybe, more accurately, I have been thinking more about what is not cool.
I regularly get sent catalogs from Flamingo Estate, a company in Los Angeles that insists it is selling a “natural” hedonistic lifestyle, but actually feels like a 1990’s shopping mall Crabtree & Evelyn (with a dose of Colonialism). Flamingo estate, which is…a farm? a house? an ad agency?…a brand! sells Instagram-ready vegetables and other household products to rich people who believe in vibes, pseudo-science, and “clean” ingredients. The catalogs are highly (read: expensively!) produced, inexplicably full of aesthetically ideal bodies (mostly unclothed) and $180 jars of honey. I wonder where I went wrong to end up on their mailing list. It all feels like it was created by some sort of horrible advertising algorithm made sentient. Somehow humanless and absolutely humorless. And also strangely untrustworthy—there is no way this relatively small organization can be producing the number of products they are producing to the quality they claim. But it is the humorless part that really kills me. Even when they do ridiculous things, like sell a bag of animal shit for $75 (I’m not joking), they somehow make it no fun. Maybe stuff that is only for rich people will never be very cool. The whole thing feels, as the kids would say, a little cringe.
On the other hand, Laila Gohar, along with her sister Nadia, recently launched a houseware company, Gohar World, that sells bonnets for fruit, black silk bags festooned with bows and ribbons to carry your baguettes in, and adult bibs made out of linen, lace, and silk ribbon. Gohar, who straddles the line between chef and artist (leaning art), is regularly profiled in the NYTimes and Vogue and it is hard for the term It Girl (groan) to not cross your mind when observing her role in our culture. But the thing is, Gohar is cool, despite it all. And the stuff she is selling is all ridiculously wonderful. A friend recently assumed I would not like Gohar and lumped her together with Flamingo Estate. I argued. The two could not be more different. Gohar’s work feels earnest and fun and understands the parts of itself that are ridiculous. It makes all the difference! And while most people won’t spend hundreds of dollars on a silk bag for their baguette, the buying of things seems beside the point. Anyone can make jello centerpiece, or find some doilies at a thrift store. We could all get weirder. Her relationship to art and food doesn’t feel exclusive, it feels inspiring. If coolness requires humor, Gohar’s got it.
“When you put my work into these spaces, it’s sort of like an equalizer,” Laila, 33, says. “Everyone is equally confused.” (quote from The Cut)
Genuine lol.
Some other stuff I’m into: read more+++